Online Marketing is defined as: "also called internet marketing or online
advertising, is any tool, strategy or method of getting the company
name out to the public. The advertisements can take many different forms
and some strategies focus on subtle messages rather than clear-cut
advertisements."
Traditional Marketing is defined as: "refers to any type of
promotion, advertising or campaign that has been in use by companies for
years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers and newspaper print ads."
So what does this all mean? Obviously, anything that is invented differs from traditions, because traditions make up our history and what we go back to whenever those new inventions don't succeed. From a marketing stand point, sometimes going back to your roots and taking a different approach on something that has proven worthy in the past is strategic, because all of your competition may be trying to spice it up by inventing new ways to target people, and more times than not, those things fail.
I believe that keeping traditions around are important, especially in marketing, because traditions make us who we are. It is when we start to stray away from our traditions that we see a hiccup in our success, due to it being a new and fresh time for both the company as well as the consumer.
That being said, it is also important to keep people on their toes with new ways to grasp their attention, because if you are not growing then you are simply decaying. I enjoy both types of marketing and think that they are both important in today's world.
Wednesday, November 18, 2015
Thursday, November 5, 2015
Talking about Girls
First off, I'd like to preface this post with saying that I enjoy all of Girl Talk's music and have been listening to him for a couple of years now. I had never thought about all of the copyrighting laws that surround his art, but it definitely makes sense as to why he only releases his music online and for free.
I will continue by listing the definitions of two major factors associated with copyright laws:
Fair Use: "(in US copyright law) the doctrine that brief excerpts of copyright material may, under certain circumstances, be quoted verbatim for purposes such as criticism, news reporting, teaching, and research, without the need for permission from or payment to the copyright holder."
Transformative Use: "focuses on whether the new work merely supersedes the objects of the original creation, or whether and to what extent it is “transformative,” altering the original with new expression, meaning, or message."
In my opinion, "Girl Talk" is totally within his rights as an artist to transform these 10 second samples into his own songs, due to his goal not being to supersede the original creation. Due to his mixtapes being released online, such as the latest one entitled "All Day", he is not receiving royalties for these songs and has now paved the way for all other DJ's who want to do the same. I believe he is a true musician who puts more thought into his work than many other DJ's who are out trying to do the same thing.
Wednesday, October 21, 2015
http://www.psfk.com/2015/10/google-patents-light-powered-contact-lenses-photodetectors.html
This article is related to internet communication because it is actively conveying the
message, which happens to be about interactivity. In the article, the writer explains how Google has patented contact lenses which communicate with like lenses through blinking and other non-verbal ways.
"The patent proposes using pulses of light invisible to the human eye which another device can read. Through photodectors installed, they can receive data or special instructions, too."
The lenses use Google servers to send, process and receive the message. The "cool" factor of the new technology will pique users interests and keep them interacting with one another.
We can measure interactivity in web design by tallying the amount of users within a game or possibly by integrating an interactive map, oftentimes by even clicking a link. The point is to infiltrate your interface with interactive bits to keep the user or the consumer actively engaged in the content so that they feel as if they are in control. Taking these measure will keep them coming back and will, in turn, increase the interactivity of the site itself.
This article is related to internet communication because it is actively conveying the
message, which happens to be about interactivity. In the article, the writer explains how Google has patented contact lenses which communicate with like lenses through blinking and other non-verbal ways.
"The patent proposes using pulses of light invisible to the human eye which another device can read. Through photodectors installed, they can receive data or special instructions, too."
The lenses use Google servers to send, process and receive the message. The "cool" factor of the new technology will pique users interests and keep them interacting with one another.
We can measure interactivity in web design by tallying the amount of users within a game or possibly by integrating an interactive map, oftentimes by even clicking a link. The point is to infiltrate your interface with interactive bits to keep the user or the consumer actively engaged in the content so that they feel as if they are in control. Taking these measure will keep them coming back and will, in turn, increase the interactivity of the site itself.
Thursday, October 1, 2015
Deuce
Second assignment: Real world example of "Reed's Law"
1. Reed's Law is the most applicable law, in my opinion, to the world we currently live in, then the other laws we discussed in class. As technology grows more rapid with each coming day, the allowance for more space within networks is close to infinite (depending on the makeup of the software and the servers behind it) if those technologies involve three or more parties. Eventually, due to Reed’s law depending on exponential growth, there will be no more paired groups, rather, all groups will be connected by three or more parties and thus, have a superior probability of connectivity. Let’s take chat rooms, for example, chat rooms have come a long way since AOL instant messaging, and have now evolved into mass rooms with seemingly endless members, whereas the aforementioned rooms had a vacancy cap. It will be interesting to see what comes next in the realm of exponential user growth in response to our ever-changing technological advances.
2. In five years from now, we will receive information much more quick than we do now. We will no longer have the news broadcasted on television, yet, the information will be sent to us directly through live-feeds at any given moment in time. What I am referring to is different from the applications on smart phones we use today, because it will come to your attention without an app or click of a button, similar to what the Apple watch has done to present date. The use of textbooks in our schools will be extinguished, instead, everything a student will need will be able to be found on the internet or through online textbooks,webinars, FaceTime, etc. The use of computers in classrooms will be more common and I think there will be higher expectations from the professors since everything we need will be able to be accessed at the tip of our fingers. The way technology is rapidly increasing is causing our generation to become more dependent on it and the other new forms of communication, and the more traditional styles of communication are slowly but surely being forgotten, (eye contact, face-to-face conflict resolution, etc.).
1. Reed's Law is the most applicable law, in my opinion, to the world we currently live in, then the other laws we discussed in class. As technology grows more rapid with each coming day, the allowance for more space within networks is close to infinite (depending on the makeup of the software and the servers behind it) if those technologies involve three or more parties. Eventually, due to Reed’s law depending on exponential growth, there will be no more paired groups, rather, all groups will be connected by three or more parties and thus, have a superior probability of connectivity. Let’s take chat rooms, for example, chat rooms have come a long way since AOL instant messaging, and have now evolved into mass rooms with seemingly endless members, whereas the aforementioned rooms had a vacancy cap. It will be interesting to see what comes next in the realm of exponential user growth in response to our ever-changing technological advances.
2. In five years from now, we will receive information much more quick than we do now. We will no longer have the news broadcasted on television, yet, the information will be sent to us directly through live-feeds at any given moment in time. What I am referring to is different from the applications on smart phones we use today, because it will come to your attention without an app or click of a button, similar to what the Apple watch has done to present date. The use of textbooks in our schools will be extinguished, instead, everything a student will need will be able to be found on the internet or through online textbooks,webinars, FaceTime, etc. The use of computers in classrooms will be more common and I think there will be higher expectations from the professors since everything we need will be able to be accessed at the tip of our fingers. The way technology is rapidly increasing is causing our generation to become more dependent on it and the other new forms of communication, and the more traditional styles of communication are slowly but surely being forgotten, (eye contact, face-to-face conflict resolution, etc.).
Tuesday, September 8, 2015
September 8th
Welcome to H's blog, we hope you enjoy your stay.
This is my very first blog post ever, so please be easy on the criticism. Below is a video from a two night concert I attended this summer in Atlanta. This song is one of my favorites, it is entitled: "Kill Devil Falls", performed by one of my favorite bands, Phish.
1. Engagement, to me, is the act of sending and receiving information via social media.
Interaction is a moment in time where two different social media platforms are communicating with one another.
Reach refers to the number of members in your audience who receive your message.
Target, who are you trying to reach and how big is that number? When properly trying to convey a message to a specific audience, one must narrow down what that audience needs to look like.
2. "Like"ing, to me, means when someone thinks your status/picture/shared article, is interesting.
3. Yes, I would say that being aware of common interests between two parties is influential to decision making.
4. The concept of the "influencer" is simple, it deals with influencing the purchasing decisions of a subordinate without having to directly communicate with them.
5. This is referred to as "cause related marketing", which is when a company markets their product alongside a current issue to boost their sales to satisfy the segment of consumers they are trying to target.
6. Companies use social media to advertise in a number of ways, mainly to reach a the max amount of their audience as possible in a new and unique manner. Our generation can be easily pleased and if they can hop on the bandwagon and follow a company via their social media platforms, then the company has done their job.
7. Lately, brands have been practicing max transparency in their communication via social media to let their customers know that there will never be any hidden secrets from them. Also, if a company slips up, they can use social responsibility to take action and a post a quick apology for their followers.
8. Celebrities use social media to advertise in many different ways, depending on the platform. Most will post tweets, statuses or videos to advertise for whatever message they may be trying to convey, and most of them have been successful over the years.
9. Corporate sponsorship is when a company pays to have their logo on display at a certain event, these logos frequently show up on banners or promotional items.
10. Recently, marketers are being transparent by informing consumers of their accolades, mistakes and innovations via social media platforms.
11. The plot is a lot like social media advertising because The Hunger Games are announced and televised publicly; also, the event is followed by all of the districts equally due to their representation through the tributes. It is a unique way to broadcast the message and it is delivered flawlessly until the very end of the games.
This is my very first blog post ever, so please be easy on the criticism. Below is a video from a two night concert I attended this summer in Atlanta. This song is one of my favorites, it is entitled: "Kill Devil Falls", performed by one of my favorite bands, Phish.
1. Engagement, to me, is the act of sending and receiving information via social media.
Interaction is a moment in time where two different social media platforms are communicating with one another.
Reach refers to the number of members in your audience who receive your message.
Target, who are you trying to reach and how big is that number? When properly trying to convey a message to a specific audience, one must narrow down what that audience needs to look like.
2. "Like"ing, to me, means when someone thinks your status/picture/shared article, is interesting.
3. Yes, I would say that being aware of common interests between two parties is influential to decision making.
4. The concept of the "influencer" is simple, it deals with influencing the purchasing decisions of a subordinate without having to directly communicate with them.
5. This is referred to as "cause related marketing", which is when a company markets their product alongside a current issue to boost their sales to satisfy the segment of consumers they are trying to target.
6. Companies use social media to advertise in a number of ways, mainly to reach a the max amount of their audience as possible in a new and unique manner. Our generation can be easily pleased and if they can hop on the bandwagon and follow a company via their social media platforms, then the company has done their job.
7. Lately, brands have been practicing max transparency in their communication via social media to let their customers know that there will never be any hidden secrets from them. Also, if a company slips up, they can use social responsibility to take action and a post a quick apology for their followers.
8. Celebrities use social media to advertise in many different ways, depending on the platform. Most will post tweets, statuses or videos to advertise for whatever message they may be trying to convey, and most of them have been successful over the years.
9. Corporate sponsorship is when a company pays to have their logo on display at a certain event, these logos frequently show up on banners or promotional items.
10. Recently, marketers are being transparent by informing consumers of their accolades, mistakes and innovations via social media platforms.
11. The plot is a lot like social media advertising because The Hunger Games are announced and televised publicly; also, the event is followed by all of the districts equally due to their representation through the tributes. It is a unique way to broadcast the message and it is delivered flawlessly until the very end of the games.
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